Looking to sell your home competitively but doesn’t know how? Typing “how to sell my property online” and not getting the results you need? Look no further! Sell your most beloved home or any property wisely by following these tips.
First thing first: get a wise agent
Your agent should be the first thing you should decide on. You can get reliable agents either through referrals from friends or relatives, or through online. You can also do your own research. Settling on the first person you meet might not always be the wisest thing to do. Check his experience. Is he selling homes full-time or part-time? As Sumant Sridharan, COO of HomeLight, talk to the people who have used that agent to get an idea of who they are and they’re working style.
Fix it up wisely
No one wants to buy broken things. You obviously need to repair defects that have the potential to turn off prospective buyers. These include chipped, peeling paint, low-quality finishings, broken flooring, de-coloured ceilings, leaks, and others. It is irresponsible to put a property on sale and expect your agent to close a deal all the while retaining these features. However, it is equally irresponsible to do a complete top to bottom renovation without actually knowing how it would affect your property’s value. The key is to listen to your agent’s expert advice.
Social media is your friend
Be your property’s online ambassador! Don’t limit yourself to online listings, or Facebook Marketplace. Do a virtual tour of the house and post a video on YouTube. Collate memorable pictures of the property and showcase how it feels like to rear a family in your property and post it on Instagram. Check your agent’s own online marketing and audit it according to your taste. Capitalize on your property’s best features and it will surely gain traction.
Timing is everything
A successful selling of property can sometimes be dependent on timing. Time it right and you will get the best offers. Although no experiment has been done to verify this, but mostly experts suggest spring or summer as the extended days give more time for research. Timing also goes both ways, as the seller needs to be sure that selling of the property is the right move at that time.
Package it right
The exterior is as important as the interior. Consider your backyard and front lawn (if any), or your gates and fences, your house’s packaging. Wrap the gift well and people will be clamouring to see what’s inside. Trim your hedges, mow the grass, keep everything neat and soon, interested parties would literally come knocking at your door.
Stat it up
Speaking of packaging, your neighbourhood can also help sell your property. Tweet or post interesting trivia and facts about your neighbourhood. Lowest crime rate in the district? Tweet it! Best schools in the state? Post about it! The tastiest pizzas this side of the globe? Instagram it!
Leave some good stuff
Don’t take all. Leave appetizers that will water your prospective buyer’s appetite. Let them visualize a bit how your house could become their home.
The price should be right
Let us be honest—you should be getting what you deserve. Don’t go into the market thinking you can hassle somebody into a more expensive price range. Buying landed property in Singapore, or in this case, selling, does not work like that. Leave it to your agent’s expert advice and decide if you want to push through with the honest estimate of your property.
Let them in
Obviously, people would like to check your house and see it in person. Do not make it difficult for them. Make yourself available for walkthroughs. Post clear directions on how to get to your place. Be accommodating and make them feel that the place is their home as much as it was yours.
Detach from it
And speaking of making it feel like their home, detach from your house. Detaching means removing all personal matters from your home—both physical objects and emotional attachments. Take down those family portraits. Paint over the handprints your toddler made when he finger-painted for the first time. Remember, this will no longer be your home. Keep the memories, leave the house.
If you’ve aced all these, then you’re on your way to making a sale! Congratulations on your bold decision to sell your home, and best wishes to establishing a new one!
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